About

100 Percent Overhead is a manifesto whose tips will enable and empower marketers in the architecture, engineering and construction industry (A/E/C) to become strategic resources to their firms, validating precious budget expenditures to marketing.

The blog was started by Brian Reilly, marketing manager at a Washington, DC-based architecture and engineering firm where he leads the company’s client development, marketing and PR efforts. With over fifteen years of experience, Brian has a broad interest in emerging social media opportunities for business. He has degrees from Salisbury University and the University of Maryland, and an MBA from the École Nationale des Ponts et Chaussées in Paris where he spent three years cruising the Seine and walking the Champs-Élysées. Brian lives in Takoma Park, MD with his wife Jennifer and three children. He enjoys vegetable gardening, bicycling and ultimate frisbee. He can be found on Twitter @reillybri and on Facebook at www.facebook.com/reillybri.